DETROIT BIKE COMPANY
Category:
Logo Design
Branding
Collateral
Tools:
Adobe Illustrator
Adobe Photoshop
Detroit Bike Company is a bike shop based in Dundalk, Maryland. Their primary focus is providing bike repairs, but they also aspire to manufacture their own BMX bike parts in the future. I worked closely with their owner to create a logo, style guide, and collateral to elevate their brand.
The goal was bring a brand to life that was reminiscent of a few different BMX brands of the late 2000s to early 2010's, which had branding that was bright, fun, and approachable.
The Results:
improved
CLIENT TRUST
increased
BRAND RECOGNITION
STYLE GUIDE / BRANDING
